THE BRILL COLLECTIVE — DIAGNOSTIC TOOL

ARE YOU SOLVING THE RIGHT PROBLEM?

Before committing more capital, headcount, or agency budget, spend 5 minutes diagnosing whether your next move is targeting the real commercial constraint.

Businesses often decide they need a new campaign, hire, agency, website, restructure or more content before properly diagnosing the business problem they are trying to solve.

Committing budget to a tactical solution before getting clear on the real problem risks accelerating momentum in the wrong direction.

TAKE THE SCORECARD
DIAGNOSTIC OVERVIEW10 QUESTIONS · APPROX. 5 MINUTES

5 CRITICAL DIMENSIONS

A high-impact diagnostic designed to bring absolute clarity to your commercial strategy before you commit resources to execution.

  • 01. CLARITYOUTCOME & PROBLEM
  • 02. ALIGNMENTLEADERSHIP & PRIORITIES
  • 03. RELEVANCEINTERNAL VS EXTERNAL
  • 04. CONNECTIONNETWORK & ADVOCACY
  • 05. ACTIONDECISION TO EXECUTION
THE EVALUATION FRAMEWORK

WHAT THE SCORECARD ASSESSES

PILLAR 01

CLARITY

Do you know what outcome matters and what is genuinely preventing it?

PILLAR 02

ALIGNMENT

Are leadership, priorities and resources pulling in the same direction?

PILLAR 03

RELEVANCE

Does what the organisation thinks internally match what customers value externally?

PILLAR 04

CONNECTION

Are you making enough of the customers, people, partners, advocates, relationships and networks already around you?

PILLAR 05

ACTION

Can the organisation translate good decisions into execution?

NEXT STEP

STOP. DIAGNOSE. THEN DECIDE.

Before you make your next move, ensure you have complete clarity and confidence on what you are solving.

TAKE THE SCORECARD
HUMAN-FIRST COMMUNICATIONS FOR AN AI WORLD.

ABOUT THE BRILL COLLECTIVE

The Brill Collective is a modern communications consultancy that helps businesses get upstream of the brief — bringing clarity to the problem before defaulting to the solution.

DIRECT CONSULTATION

WANT TO PRESSURE-TEST IT?

Got a decision, investment or next move you’re not completely convinced about? Bring it to us and we’ll pressure-test whether you’re solving the right problem.

Powered by